The Challenge
Northbeam’s product had outpaced its brand. Prospects understood the category, but not why Northbeam was the safer choice for their team — a problem that showed up in late-stage evaluations and long sales cycles.
The brief: look credible to technical buyers, accessible to economic buyers, and consistent enough for a fast-moving product roadmap.
Our Approach
We embedded with product and customer success to translate complex capability into proof-led story. The identity system uses a restrained grid and typography-first layouts so UI screenshots and data visuals stay central — not decorative.
The site architecture mirrors how B2B buyers actually buy: problem, proof, product depth, and clear calls to book a technical walkthrough.
The Outcome
The new system launched alongside a redesigned marketing site in November 2023. Qualified demo requests tripled within three months, and sales reported shorter cycles with a shared narrative from first ad click to closing deck.
The results
- 3× Increase in qualified demos
- 18 Markets in rollout
- 100% Core pages shipped on time