Public-safety analytics go-to-market
Darkhorse Emergency
From a solo marketing lead to full-stack attribution — website, HubSpot, intent-tiered capture, and paid-plus-webinars selling analytics software to fire departments across North America.
Marketing built for B2B SaaS. Creative that closes the gap between product and revenue.
We work with B2B SaaS teams who need clarity in a crowded market — from story and category to launches and demand gen — without the fluff.
Selected work
Snapshots we can share
US & UK market entry
Y Combinator–backed B2B SaaS company
How we built server-side attribution, HubSpot integration, and market-specific paid social for a India-based YC startup entering the US and UK — from broken tracking to qualified pipeline.
From referrals to repeatable revenue
Vuabl
Proptech analytics for property professionals — HubSpot built from scratch, a conversion-ready site, three-tier inbound, nurture that turned cold sign-ups into meetings, then a data-led pivot toward surveyors and a daily outbound machine feeding enterprise pipeline across the UK and North America.
What we do
Strategy, creative, and campaigns — for software buyers
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Strategy
We help B2B SaaS teams win their category: buyer and category clarity, narrative, pricing and packaging story, and go-to-market motion — so sales and marketing pull in the same direction.
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Creative
Category-led creative for complex products: messaging, visual identity, and launch assets that buyers remember — without sounding like every other SaaS vendor.
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Campaigns
Always-on and launch campaigns across search, social, and content — tied to pipeline, trial, and expansion metrics you already track.
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What clients say
Running the day-to-day operations of our business was second nature — but marketing always felt like a struggle. Partnering with Slater Marketing was a game-changer. They became our entire marketing department overnight, bringing strategy, execution, and expertise we didn't even know we needed. Their clear communication, knowledgeable team, and the real results they've delivered have made this one of the best decisions we've made for our business.
Blair Stirling Co-Founder · Vuabl
Working with Slater Marketing was an absolute delight. They delivered a landing page that completely aligned with our brief. The copy they crafted was great, effectively conveying our message. What truly stood out was their remarkable service — consistently responsive, incredibly attentive to our needs, and committed to delivering quality work on time. Their professionalism and dedication made the collaboration seamless.
Yasmina Sault Marketing Manager · Phishnet