The Challenge
Oakhurst were launching a new SaaS product into a crowded market. They had a genuinely differentiated product but a limited window — a competitor had announced a similar tool just weeks earlier.
Speed and precision were everything.
Our Approach
We built a campaign architecture designed to move fast without sacrificing quality. Working in two-week sprints, we developed the creative concept, built the paid media structure, and shipped a content programme that positioned Oakhurst’s product as the informed choice.
The creative idea centred on a single, memorable claim. Everything else served it.
The Outcome
The campaign hit 12,000 sign-ups in the first 30 days — three times the target. More importantly, the quality of sign-ups was strong: trial-to-paid conversion came in at 34%, well above the industry benchmark of 22%.
The results
- 12k Sign-ups in 30 days
- 3× Against target
- £1.80 Cost per acquisition